Sometime in the next couple of months, the Reno based software developer 3G Studios will debut their online poker site. They recently launched their SlotALot.com online slots room, and just became the first video game company to apply for an online poker license in the United States. And until Nevada works out all the kinks in their online poker infrastructure, the up-and-coming software and video game developer will have to be happy with allowing players to gamble with free tokens. But that is still an incredibly lucrative undertaking, as virtual gambling with fake money or tokens created $2.4 billion in 2011.
As Nevada and Delaware have already legalized online poker and are currently working on presenting a virtual shuffle up and deal experience, they are both poised to position themselves profitably for what industry analysts believe could be a $13.4 billion income source in as few as five years. That estimation was recently released by researcher H2 Gambling Capital, and reported by Bloomberg News. And while there are several companies hoping to grab their piece of the online poker action, Northern Nevada possesses a lot of attractive factors which point to a future as a major hub for gambling software development online for mobile phones and social media networks.
3G Studios is just one of many gambling software and game developers in the area which already has experience in that marketplace. James Kosta is the CEO of 3G Studios, and along with other forward thinking Reno based entrepreneurs like Michael Wiltshire, President of New Millennium Games, it is his belief that Internet casino and poker play for money will have no negative effect on the revenue generated by the physical casino experience. New Millennium Games uses server-based systems which allow access to distant computers for a more secure experience. Both of those executives believe that the exponential growth of social gaming has caused brick-and-mortar casino owners to think, “How can I access this vast player pool” as opposed to the old way of thinking that sought to oppose Internet access entirely. 3G Studios recently offered proof of this new attitude by signing the first partnership in the US between an respected video game developer and brick-and-mortar casino operator, when they announced a deal to provide online poker for the Eldorado Hotel Casino in Nevada.
Wiltshire also points out that a single online poker website like the virtual DoubleDown casino boasts 220 million people playing each month, and that is even before access to play for pay options have been provided. Brick-and-mortar casinos could easily use that massive player pool to attract new customers by offering accommodations incentives and discounts, thereby using the virtual world as a conduit to the traditional glitz and glamour of the physical Las Vegas experience. And the software abilities needed to create the online offerings tends towards mathematicians, programmers and engineers, meaning higher-paying jobs and a better economic impact on areas in the United States like North Nevada.
Since the limitless Internet reach offered to the first few online poker and gambling software and gaming developers in the US transcends physical boundaries and costs presented in the brick-and-mortar world, companies like 3G Studios and New Millennium Games can easily become industry leaders in the United States. And if next-door neighbor California decides to legalize online poker or gambling, with 14 times the population of Nevada, if a company like 3G Studios already had a proven system in place for effective delivery of a virtual online poker experience, nabbing California as a customer would be virtually guaranteed, and fiscally rewarding.
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